Here are some interesting facts about playlists
Factors you (the artist) control:
- The number of genres and playlists targeted
- The strength/quality of the song
- Selecting genres in your campaign settings that align well with your song
Once your song is added to a playlist, the amount of streams will be influenced by the playlist curator and the activity of their listeners.
Factors controlled by the curators and their listeners:
- Which position you are placed on their playlist
- The duration that your song is kept on their playlist
- The activity level of their playlist followers
Why the number of playlist followers will not be equal to the same number of streams you receive:
It's unrealistic to expect 50,000 listeners from a playlist with 50,000 followers. Please take in mind that on average playlists have an active listeners of around 10%.
For Example: If you are added to a playlist with 50,000 followers, and it’s followers are 10% active, this playlist will has 5,000 active listeners per month.
How Track Positioning Influences your streams:
The position on which your song is placed in a playlist is very important, and of course the higher the better. People start dropping of at some point and this depends on what kind of playlist it is. For example a workout playlist people would probably drop off pretty quick (after 1 hour of music, which is 20 songs) but a chill out music playlist or easy going people would probably listen to more songs in the playlist because they listen much longer.
For Example: If you are added to a playlist with 50,000 followers, and it’s followers are 10% active, this playlist will generate around 5,000 active listeners per month if your song is placed in the #1 position on the playlist and is kept on the playlist for one month. However, if the curator keeps you on the playlist in the #1 spot for 3 months, then you would receive around 15,000 listeners.
How the duration of your placement on a playlist influences your streams:
The position and duration is determined by the curators, if a curator loves your song they would probably add it higher on the playlist and you could stay on their list for a long time. Your song might move down the playlists at some point because the curator adds new songs higher than yours on their playlist.
For Example: If you are added to a playlist with 50,000 followers are 10% are active, this playlist will generate around 5,000 listeners per month if your song is placed in the #1 position and is kept there for one month. However, if the curator keeps you on the playlist in the #1 spot for 3 months, then you would receive around 15,000 listeners.